Times Square is located in the heart of Midtown Manhattan, “at the junction of Broadway and 7th Ave, and stretching from West 42nd to West 47h Streets. Brightly adorned with billboards and advertisements, Times Square is sometimes referred to as The Crossroads of the World, The Center of the Universe, "heart of the world". One of the world's busiest pedestrian intersections, it is also the hub of the Broadway Theater District and a major center of the world's entertainment industry”
The Times Square commercial district is located between 40th and 53rd Streets from 6th Avenue to 8th Ave. a big shopping area where you can find brands as Mac, Sephora, M&M, Cold Stone, Adidas, Forever 21, Aero postal, among others.
Sightseeing in this area is Times Tower, an ideal place to receive New Year’s, MTV Studios, Madame Tussauds Museum, Paramount Building, the TKTS booth (you can get big discounts on same-day Broadway shows, be ready for a long line), Palace Theater.
Every December 31st at 11:59 pm, Times Square attracts more than a million people to see the big ball drop off 23 meters high, On Broadway and 42nd Street, Times Square and Central Park are the places that have to appear in most movies and TV shows around the world.
At the Marriott Marquis Hotel 48th floor you can enjoy a 360-degree view of the city and New Jersey.
TKTS booth (you can get big discounts on same-day Broadway shows, be ready for a long line),
Times Square Information Center (offers all kind of services for tourist) you can buy tickets for many attractions and NYC, get any information, NYC maps and take your time to use the bathroom.